website color

By Anthony Arashi

Welcome to the online business classes! This time we’re going to discuss about selecting the perfect color for your website. Why should you consider the best colors for our website? Well, we all must realize that the selection of colors for websites is more than just a matter of subjective preference. And so, you should pay attention to what color you use since your visitors will feel quite different when they look at different color combinations.

As you know, color is thought to give emotional effects since different colors might cause different emotions in people. The people’s perception to your company will be affected directly by the colors you select for your website. The utilization of colors is now unlimited as the technology makes us so easy in creating thousands of color combinations. This could be so confusing and complicated about how you should select the perfect colors. Well, this time in online business classes we’ll make it easy for you to understand it.

It’s essential to know that each color consists of plus and minus emotions set related with it, what people call the “the meaning of a color”. You must realize that your visitor’s emotional response depends on the color you use and this kind of response affects your product’s image. That’s why, when choosing color for your website you have to ensure that you pick the colors can reflect your product’s brand so the visitor will tend to select your product.

There are many colors we’ve known and all of them belong to three classifications; cool, warm and neutral. Although you can make a brand for your product by choosing the colors of the same group, but it is usually probable to give a stronger effect by adding a color from the other group. Well, the audience of online business classes, let’s check out how the colors organize, and we will have a slight sightseeing to understand what every color could mean to the visitor.

~ONLINE BUSINESS CLASSES COLOR CATEGORY : COOL COLORS

Blue and green is example of cool colors. Cool colors give calming effect. These colors cause an emotionless feel when you use them alone. So, that’s why, it would be so much better to combine these cool colors with colors from other categories to obviate such condition.

online business classes 1^st Color Meaning : Blue

Plus: wealth, cherish, faithfulness, safety, belief, intelligence

Minus: frigid, fear, masculinity

online business classes 2^nd Color Meaning : Green

Plus: cash, growth, fertility, freshness, healing

Minus: envy, jealousy, guilt, broken

online business classes 3^rd Color Meaning : Purple

(purple is the result of a blue and red, so you probably find it both in the warm and cool groups)

Plus: nobility, spirituality, luxury, ambition

Minus: mystery, moodiness

online business classes 4^th Color Meaning : Turquoise

plus: spiritual, healing, protection, sophisticated

Minus: envy, femininity

online business classes 5^th Color Meaning : Silver

plus: glamorous, high tech

Minus: dreamer, unfaithful

~ONLINE BUSINESS CLASSES COLOR CATEGORY : WARM COLORS

Red and gold are the examples warm colors. Warm colors give exciting stimulation on the viewer. Used alone, these colors might generate over-excitement, creating emotions of anger and violence. Pick colors from other category to combine with these colors so you can equalize them.

online business classes 6^th Color Meaning : Red

plus: affection, energy

Minus: anger, danger, impatience

online business classes 7^th Color Meaning : Pink

plus: healthy, glad, compassion

Minus: weakness, femininity

online business classes 8^th Color Meaning : Yellow

plus: bright, creativity,

Minus: coward, irresponsible, unstable

online business classes 9^th Color Meaning : Orange

plus: brave, confidence, warmth, success

Minus: disobey, weak, superiority

online business classes 10^th Color Meaning : Purple

(purple is found in both warm and cool colors)

Plus: nobility, spirituality, luxury, ambition

Minus: mystery, moodiness

online business classes 11^th Color Meaning : Gold

plus: wealth, prosperity, valuable

Minus: greed, dreamer

~ONLINE BUSINESS CLASSES COLOR CATEGORY : NEUTRAL COLORS

Black and white is examples of neutral colors. Colors belong to this group are perfect colors for combination with a cool or warm color. As these colors are neutral, they are great backgrounds and also slow down the utilization of other overpowering colors. You can use black to make a darker “shade” of a primary color, and in the other side, you can use white to generate a lighter “tint”.

online business classes 12^th Color Meaning : Black

plus: protection, dramatic

Minus: death, evil

online business classes 13^th Color Meaning : Gray

plus: safety, trustworthy, smart,

Minus: gloomy, sad, conservative

online business classes 14^th Color Meaning : Brown

plus: friendly, earth, outdoors, longevity,

Minus: dogmatic

online business classes 15^th Color Meaning : Tan (beige)

plus: reliable, flexible, dryness

Minus: fade away, boring, conservative

online business classes 16^thColor Meaning : Ivory

plus: peace, purity, warmth

Minus: weak, labile

online business classes 17^thColor Meaning : White

plus: good, innocence, clean

Minus: freeze, far

Well, dear audience of online business classes, after you know about the categorization and the meaning of each color, then you might be wondering about what color mix you should use for your online business. Well, when we talk about the perfect combination, actually, there is no such right color in absolute value for your website. All you have to know is to understand your target visitor, and think about their response to colors. In other words, you should not only see from your angle view, but also from their angle as well. Remember, your final purpose is to make them like and select your product. And that’s why you have to use colors that will attract them.

There are fundamental factors to consider when you select the best colors for your website. Those factors are the differences of age, class, gender and, of course, color trends.

The difference of age is a key factor that you should never neglect. If your targets are children and teenagers, you should know then, they love bright, primary colors like red, blue, green and yellow. In other side, if older adults become your target, they like more muted or darker colors, and other colors belong to neutral color category.

Class difference is another important factor in selecting colors. One study says that working class people love colors such as: blue, red, green, etc. And, those who are more educated people like more obscure colors like taupe, azure, celadon, salmon, etc.

Gender is an exact factor in selecting your colors. Men tend to prefer cool colors, including blues and greens, whereas women prefer warmer palettes, like reds and oranges. If your target consists of both genders, then you should think of combining some colors from the two categories, the cool and warmer ones, which would appeal to both men and women.

One last thing you should consider in this online business classes is color trends. A trend is defined as the present style. Sometimes, using present popular tones might work well for several types of websites and products. But, trends never last long. So, I suggest you not to use popular colors if you prefer to gain longevity and stability for your website. Instead, using more traditional colors that last longer could be a better choice.

Well, after all, selecting color is so much more than just taking what you think it’s good for you. Keep in mind that selecting color is all about generating your visitor’s response. And remember, you can achieve a better ability to decide what colors to use by understanding your target and the impact that various colors might give.

There’s one last thing to recall in this online business classes. As you all know, visitors on the web can use various monitors, browsers, and also various operating systems. And so, it is quite impossible for you to make sure that your colors will appear the same on each computer. You should not think too much about the varying those computers may have, but just try to keep your consistence. Consistence is a key to gain your visitor’s trust since uniform colors of your brands can make your brands familiar to your visitors.

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